my professional journey
unlocking collective effervescence.
Two things ring true when it comes to the parts of my career that have given me the most energy, unlocked the deepest parts of myself, and helped me grow.
The first is vulnerability. The most uncomfy shit has always led to the deepest connection to myself.
And the second is collective effervescence. The phenomenon that happens in collective assembly or collective experience has contributed to the absolute greatest meaning of belonging and joy for me. These are some of the places that have led me to where I am today.
professional journey
customer success manager, agency at Sprout Social
august 2022 - present
Helping agencies save time, innovate, and optimize their social media strategies through their partnership with Sprout Social.
Sprout Social powers open communication between individuals, brands, and communities through elegant, sophisticated software. We are relentless about solving hard problems for our customers and committed to both customer and team success. Our team's shared belief in Sprout's mission promotes a culture of openness, empowerment, and fun. We're proud to regularly be recognized for our team, product and culture.
Managing book of ~115 agency partners
kelsey martin creative
october 2021 - present
Podcast producing, branding, distribution plan & workflow, episode formatting, research
Podcast copywriting
Podcast audio and video editing
Episode content creation (teaser videos, micro content for social media)
Squarespace or WordPress website development
COO at Chatterkick
may 2018 - september 2021
Created Chatterkick’s Operational System
Lead Chatterkick branding plan
Restructured and redefined agency structure and roles to client-centric, pod formation
Measuring Operations KPIs, identified outliers, and advice to improve
Contribute alongside CEO, to execute Chatterkick consulting and coaching programs. Coached sales team, creative team, strategy + ads team, engagement team
Developed Chatterkick.com website
Manage Chatterkick's IT and software effectiveness
Launching Generation Social Media Podcast (Pillar/Micro Content)
Developed a new service for clients in the form of social discovery and research. Executed 16+ Social Media Audits. 73% converted to retainer clients.
Director of Digital Media at chatterkick
September 2015 - May 2018
Managed 29 full-time team members: the social media implementation team, account managers, website development team, and content development team
Recruited and trained 5 interns
Developed 7 websites on WordPress and Squarespace
Created a team orientation program, including insightful sessions, tools, personalized challenges, and quizzes to make the biggest impact.
Lead the development of listening tools, communication insights, organizational resources, and considerations and created an automated, task-based customer journeys to scale agency.
Built a framework of creative developers network to elevate company’s content consisting of photographers, graphic designers, videographers, and copywriters.
Measured Agency KPIs, identified outliers, and advice to improve: Profitability per retainer client, client concentration rate, revenue per Community Manager, top industry segments, content KPIs, client churn/retention percentages, employee churn percentages, Community Manager Workload
community manager at Chatterkick
December 2012 - September 2015
Managed 33 Social Media Retainers: Strategy, account management, content creation, implementation, response, and moderation, tracking and analysis, and reporting
Launched digital awareness and recruitment strategy $40M nightclub in Miami. (Including casting call for Entourage The Movie)
Lead digital efforts to grow fastest growing cleaning franchise on social media
Ran $100k+ Facebook and Pinterest ad campaigns for top 100 online retailer
Helped execute a digital grassroots campaign to bring World-Renowned Hard Rock brand to Sioux City
Social Media Specialist at Chatterkick
February 2012 - December 2012
Copywriting for 13 social media clients. (Posts, blogs, newsletters, and more)
Creative development for social media clients including agency brand. (graphics, video, animation, website design)
Moderation and digital customer support
Social media implementation and distribution
Leverage and develop influencer database for brand management and coordination
Use social media publishing, listening, and analysis software to execute strategy and design monthly and quarterly reports
Marketing Assistant at WesTel Systems
May 2011 - June 2013
Supported marketing efforts for company services
Developed graphic images for web, social media, marketing direct mailers and bill stuffers
Maintained marketing inventory of promotional items and donation budget
Research project management included questionnaire development, data analysis, graphic presentation, report writing/preparation, and synthesis of research data for marketing strategies
Provided support to Marketing Manager with various projects
actively serving on these boards
Morningside College Alumni (September 2018 - Present)
Morningside College Accounting & Business Advisory Board (September 2019 - Present)
awards
Listen… I don’t really subscribe to the value of awards, but they seem to be something people often ask about. There is a lot and sometimes actually very little that goes into an organization acquiring awards. These are some of the awards that I have been a part of, but I’m way more proud of the connections and impact of the work than all of these awards combined.
Mogul’s Top 1,000 Companies With The Strongest Female Leaders
Mogul highlights a thousand companies that are taking strides to bring gender parity to the workplace. Chatterkick is among the honored leaders when it comes to setting the bar for creating office cultures of female-led businesses.
Sprout Social’s Campaign of the Year
Sprout Social recognized Chatterkick’s social campaign efforts for a local jeweler franchise for its creative and strategic achievements.
Sprout Social’s Agency Awards →
#14 best small company to work for
Compiled by Comparably and featured in Business Insider, Chatterkick was #14 in the list of 50 best small companies to work for of 2017. Chatterkick made this list by qualifying on Comparably, a company culture-indexing site, via employee-submitted feedback.
best 25 small/midsize businesses for women
Compiled by Comparably and featured in USA Today, Chatterkick was named one of the best 25 small/mid-size companies for women. Chatterkick made this list by qualifying on Comparably, a company culture-indexing site, via employee-submitted feedback.
Sioux City Growth Award
A “Growing Sioux City Award” was presented to Chatterkick recognizing the company’s growth and investment in Sioux City.
Pinnacle Award By PRSA Las Vegas
The Las Vegas Valley Chapter of the Public Relations Society of America honored the best and brightest in public relations strategies and tactics at the 17th annual Pinnacle Awards Ceremony on Wednesday, November 13, 2013 at Red Rock Resort’s Red Rocks Lounge.
Warner Gaming/Sioux City Entertainment, Hard Rock Hotel & Casino License Bid