Bringing An Award-Winning Destination To Downtown Sioux City

Generating local excitement and support with unique social media strategies to launch a highly anticipated world-renowned brand in downtown Sioux City, resulted a surge of local support, millions of social impressions and award-winning recognition.


 

50.3k
Social Fans

43.5M
Impressions

220k
Engagements

 

Data from 2012 - 2015


THEIR STORY

Sioux City Entertainment partnered with Warner Gaming to propose the $100 Million entertainment complex that would forever change the energy in downtown Sioux City, Iowa. As the casino, hotel, and entertainment venue took center-state, our social media efforts to generate local support played a key role in the most exciting brand launch in local history.


THEIR GOAL

The award-winning gaming destination wanted to showcase the legendary experience that iconic memorabilia, one-of-a-kind entertainment opportunities, and the exquisite hotel and restaurant would offer the local community. By providing behind-the-scenes insights, thrilling giveaways, social concierge and moderation, and highlighting the authentic experience of the brand, we were able to rapidly grow the online presence.


THEIR SUCCESS

 

43.5 Million Organic Social Media Impressions | December 2012 - December 2015

33 Thousand Messages Received | December 2012 - December 2015


100+
Campaigns
Launched

$0.25
Cost
Per Result

100%
Local DMA
Reached


INTERACTIVE COMMUNICATIONS AND SOCIAL MEDIA PINNACLE AWARD
PRSA LAS VEGAS


Warner Gaming, Sioux City Entertainment, MRHD, Chatterkick, LS2 Group
Pinnacle Award Winners