How A Top Online Retailer Won With Social At Every Stage In The Shopping Journey
A direct merchant of value priced party supplies, arts and crafts, toys and novelties executed a holiday campaign test with one mission: to make the world more fun.
Develop three highly-targeted holiday campaigns throughout the year with the aim to drive overall incremental sales from current, dormant, and new customers. In addition to, leveraging emerging trends and social marketing best practices to identify, target, and attract across all customer categories.
Through the use of high-quality images, how-to videos, and multiple-product highlights, each ad set addressed the unique needs of current, inactive, and new customers on both Facebook and Pinterest. Chatterkick was able to create and implement a total of 2,014 ads in 20 separate campaigns to test, measure and learn differentiating factors between audiences, creative, and purchasing behavior.
Chatterkick capitalized on the emerging trend of the Facebook Audience Network, an extension of Facebook’s marketing platform that provides highly targeted and relevant ads to mobile users. Using these hyper-targeting techniques, as well as trackable URLs and custom audiences, Chatterkick was able to make real-time adjustments yielding positive results: A cost per click cheaper than the industry average, strong click-through rates and increased incremental growth across multiple audiences.
Data Selection From October 2015 - April 2016