Developing Key Accounts
The evolution of social media strategies was a complete driving force in my passion. The fact that you could log into Facebook’s ad manager in the morning and have a completely new interface by the end of the day was WILD. Sometimes I feel insanely old getting nostalgic about some of the changes I’ve seen throughout these platforms’ evolution. Remember any of these?
2013 Vine Launches - These videos completely took over, businesses were way too slow to adapt.
2014 Facebook Pulls Sponsored Stories - This was definitely the first big shift in Facebook Ad strategy due to a change in the tools. Sponsored stories outperformed all other formats and objectives at the time.
2014 Ice Bucket Challenge - This event changed the way businesses believed in the impact of virality and the ability to raise awareness for a cause.
2014 Pinterest Launched Ads - Before this we had a workaround using StumbleUpon, it got INSANE click-through rates.
2014 Facebook Business Manager launched - This made agency life so much easier. Access, ad accounts, and pages all rolled into one!
2015 Snapchat Releases Sponsored Geofilters - We ran so many of these at concerts, trade shows, hiring events, etc.
2016 Live Streaming - YouTube started it in 2008 and it took 8 years for Facebook/IG to adapt it (even after Twitter acquired Periscope the year before).
2017 Facebook Kills the Power Editor - I freaking loved that tool. Terrible user experience, but capabilities were insane!
2019 End of Google+ - I mean they really started from the bottom and just stayed there.
I worked on hundreds of pages and ad accounts over the years, but there were a few clients that completely elevated my understanding of the social ecosystem. These are the types of businesses I’ve worked with, and some of the key strategies I lead. I LOVE telling stories from these days.
Consumer Brand Socks National
Influencer Marketing, Response And Outreach, Social Media Advertising, Reporting
Launch $40M Nightclub In Miami
Strategy, Content Creation, Response And Outreach, Social Media Advertising, Reporting
Top Online Retailer Ad Campaigns
Content Creation, Advanced Tracking, Social Media Advertising, Reporting, Coaching
New Restaurant Launch In Miami
Website Development, Content Creation, Copywriting, Response And Outreach, Reporting
Entertainment Venue
Social Media Advertising, Content Creation, Reporting
New Hotel Property Launch In NYC
Copywriting, Response And Outreach, Employee Advocacy, Reporting
Casino Digital Recruitment
Asset Set Up, Content Creation, Copywriting, Strategy, Digital Recruitment, Social Media Advertising, Reporting, Coaching
Content Creation, Copywriting, Response And Outreach, Giveaways, Event Promotion, LIVE Event Coverage, Strategy, Advanced Social Media Advertising, Advanced Tracking, Reporting, Coaching
Private Liberal Arts University
Audit, Alumni Campaign, Event Promotions, Account Management, Creative Direction, Social Media Advertising, Google Ads, Strategy, Coaching
Community College
Audit, Coaching And Consulting
Content Creation, Copywriting, Response And Outreach, Franchise Support, Resource Asset Creation, Strategy, Advanced Social Media Advertising, Event Promotion, Sweepstakes Promotion, Digital Recruitment, Coaching
NonProfit Supporting At-Risk Youth Education
Content Capture, Copywriting, Social Media Advertising, Reporting
Business Professional Service
Event Promotion, Social Media Advertising, Copywriting, Reporting
Addiction Recovery
Content Creation, Response, Social Media Advertising, Graphic Design, Annual Report Development, Coaching, Reporting
Build Social Network Database
Content Creation, Copywriting, Tracking, Social Media Advertising, Reporting
Staffing Agency Local Reputation
Strategy, Content Creation, Response And Outreach, Digital Recruitment, Social Media Advertising, Website Maintenance, Graphic Design, Reporting
Building Manufacturer
Strategy, Content Creation, Response, Reputation Management, Website Maintenance, Social Media Advertising, Reporting
Business Broker
Copywriting, Account Management, Strategy, Coaching, Reporting
Family-Owned Jeweler
Content Development
New Dermatologist Mobile App Launch
Content Development, Engagement, Social Media Advertising
Large Chemical Manufacturer
Strategy Consulting And Coaching
Other Client Industries I’ve Supported
Agriculture, Forestry & Fishing
Amusement & Recreation Services
Business Services
Construction
Contractor
Educational Services
Finance, Insurance & Real Estate
Health Services
Legal Services
Management Services
Manufacturing
Nonprofit
Professional Services
Public Administration
Retail
Science & Research
Automotive
Restaurant
Technology