Local Launch for World-Renowned Brand
BRINGING AWARD-WINNING, Hard Rock Hotel & Casino DESTINATION TO DOWNTOWN SIOUX CITY
Generating local excitement and support with unique social media strategies to launch a highly anticipated world-renowned brand in downtown Sioux City, resulted a surge of local support, millions of social impressions and award-winning recognition. Sioux City Entertainment won the bid for Hard Rock Hotel & Casino Sioux City on April 18, 2013. We were among the first local team on the ground.
THEIR STORY
Sioux City Entertainment partnered with Warner Gaming to propose the $100 Million entertainment complex that would forever change the energy in downtown Sioux City, Iowa. As the casino, hotel, and entertainment venue took center-state, our social media efforts to generate local support played a key role in the most exciting brand launch in local history.
THEIR GOAL
The award-winning gaming destination wanted to showcase the legendary experience that iconic memorabilia, one-of-a-kind entertainment opportunities, and the exquisite hotel and restaurant would offer the local community. By providing behind-the-scenes insights, thrilling giveaways, social concierge and moderation, and highlighting the authentic experience of the brand, we were able to rapidly grow the online presence.
50.3k
Social Fans
43.5M
Impressions
220k
Engagements
100+
Campaigns
Launched
$0.25
Cost
Per Result
100%
Local DMA
Reached
data from 2012 - 2015
THEIR success
43.5 Million Organic Social Media Impressions | December 2012 - December 2015
33 Thousand Messages Received | December 2012 - December 2015
INTERACTIVE COMMUNICATIONS AND SOCIAL MEDIA PINNACLE AWARD from PRSA Las Vegas
Warner Gaming, Sioux City Entertainment, MRHD, Chatterkick, LS2 Group | Pinnacle Award Winners