$40M Ultra Club Launch
LAUNCHING E11EVEN MIAMI'S DIGITAL EXPERIENCE
The only 24/7 Ultra Club in Florida, E11even Miami is the winner of the prestigious "Best New Concept" award." Claiming a top spot in the "Top 10 Nightclubs in America," E11even Miami stabilized its presence as one of the country's most sought after venues for both public and private events alike. E11even Miami opened in February, 2014.
Drive awareness and establish the Miami Ultra Club as the premier nightclub, day club, and after hours spot in South Beach by launching an extensive social media strategy campaign. Engage with celebrities and local influencers to rapidly build a digital presence before the club's launch.
In a six-month timeframe, I was able to set up, brand, manage, and build a digital community of over 526k fans and followers. I interacted and engaged with celebrities and high-profile nightclub clients around the clock garnering over one billion impressions by the end of the nightclub's first quarter.
I leveraged a mix of advanced targeting options such as location, demographics, and interests while overlaying custom audiences to establish an active online community. The campaign drove word of mouth and allowed fans an opportunity to engage with the new ultra club on multiple platforms.
Other projects I loved: Fully integrated social media strategy for initial casting and casting calls. LIVE moderation during VIP and Events (yes, 24/7). Integrated social media casting call for the Entourage movie. Customer service and VIP promoter communication (once helped a customer locate their Lamborghini keys at the club). So many fun stories.
Social Platforms Used: Facebook | Facebook Ads | Instagram | Instagram Ads | LinkedIn | LinkedIn Ads | Twitter | Twitter Ads | YouTube | Pinterest | SoundCloud | Yelp
34.6k
Facebook
Fans
115+M
Organic
Impressions
40.7k
Instagram
Engagements
“The Chatterkick team has done a phenomenal job to launch the grand opening of E11even Miami nightclub. At a time when I was short staffed, Beth and her team went above and beyond to ensure all our social media networks were set up properly, setting up processes to manage day-to-day content creation, while running our Facebook ads with very minimal direction. They nailed it!”
— Eddie Franco | Marketing Director at E11even Miami
All images and video rights and ownership by E11even Miami.