Measuring Key Agency KPIs

Understanding our company performance relies on creatively measuring key performance indicators. I’ve developed, monitored, and analyzed our company KPIs to improve our strategy, achieve our vision and power our next significant initiatives. I love having the data to support decisions. I’m always determined to set new goals, deepen my understanding and knowledge, and help search for methods of improvement. Developing these KPIs has taught me a lot about business decision-making and measurement, data analysis, strategic planning, performance improvement plans, and more. I still have so much more to learn in this space, but here are some of the KPIs that I was responsible for monitoring and managing at Chatterkick.

• Net Income

• Profitability Ratio per Service

• Team Retention

• Team Utilization Rate

• Client Retention

• Net Promoter Score

• Monthly Managed Revenue

• Revenues Per Retainer Client

• Client Concentration Rate

• Customer Industry Segments

• Content KPIs - Total Content Creation, % Outsourced

Managed Portions of Cost of Goods Sold

• Ad Spend

• Contract Labor

• Software Expenses

• Sales (Travel/Lodging)

Monitored alongside CFO

• Profit Margin

• Revenue Growth

• Gross Revenue