Experience That Matters
As Chatterkick’s footprint grows on a national scale, Kelsey is hard working to make sure the team succeeds together. Guided by her innovative leadership, passion, and dedication, Chatterkick has been both locally recognized and nationally recognized as an ideal work environment. Her journey from Chatterkick’s first employee to C.O.O. has been fueled by her focus and willingness to elevate those she works alongside.
CHIEF OPERATIONS OFFICER | CHATTERKICK
MAY 2018 - PRESENT
Provides the leadership, management and vision necessary to ensure that the company has the proper operational controls, administrative and reporting procedures, and people systems in place to effectively grow the organization and to ensure financial strength and operating efficiency. The position accomplishes this through a respectful, constructive and energetic style, guided by the objectives of the company.
BOARD MEMBER | MORNINGSIDE COLLEGE ALUMNI
AUGUST 2017 - PRESENT
The mission of the Morningside College Alumni Association is to create opportunities for connecting and engaging alumni with the college. As a board member, I will continue to foster and maintain links between the alumni network, the college, current students and prospective students.
DIRECTOR OF DIGITAL MEDIA | CHATTERKICK
SEPTEMBER 2015 - MAY 2018
Develop and oversee the execution of strategic social media and digital initiatives including management of Chatterkick's awesome team members. Collaborate with clients, designers, community managers, copywriters, external influencers and industry experts to produce superior quality content and communication. Monitor and analyze social trends and maximize impact on client's brand. Create, optimize, & manage viral marketing campaigns and high-profile channel accounts by integrating interactive media and advertising into consumer marketing strategies for key accounts. Establish key performance indicators to measure agency productivity, profitability, and growth potential. Motivate and develop passionate team members by supporting vision and mission set forth by Chatterkick's CEO.
COMMUNITY MANAGER | CHATTERKICK
DECEMBER 2012 - SEPTEMBER 2015
Implemented and developed social media strategies for key clients. Created engaging and socially-optimized content, including copy, images, videos, multimedia & interactive elements. Ensured social media tools are following trends. Managed social media campaigns through advocacy, responses, editorial writing, community-outreach efforts, and promotions on a day-to-day basis. Utilized social advertising and other pay-per-click platforms to grow social imprint. Managed influencer outreach program and built an active brand ambassador network. Monitored effective benchmarks through analysis and build reports through insights and monitoring tools.
MARKETING ASSISTANT | WESTEL SYSTEMS
MAY 2011 - JUNE 2013
Supported marketing efforts for company services. Developed graphic images for web, social media, marketing direct mailers and bill stuffers. Maintained marketing inventory of promotional items and donation budget. Research project management included questionnaire development, data analysis, graphic presentation, report writing/preparation, and synthesis of research data for marketing strategies. Provided support to Marketing Manager with various projects.
SOCIAL MEDIA SPECIALIST | CHATTERKICK
FEB 2012 - DEC 2012
Developed and executed social media strategy. Provided a formal analysis of various platforms using SproutSocial, Engage121, HootSuite Analytics, and Facebook Insights. Created text, photo, and video posts to Social Media umbrella sites. Coordinated posts with client news, events, and the surrounding community. Responded and engaged with fans and followers to build relationships. Researched Internet trends, major blogger and Twitter influencers, and identified opportunities based on results. Developed contact and influencer databases for brand management and coordination.
BOARD MEMBER | MID AMERICA MUSEUM OF AVIATION & TRANSPORTATION
SEPTEMBER 2014 - SEPTEMBER 2015
Focused on marketing and event planning. Achieved success for the Mid America Museum of Aviation & Transportation by developing and implementing marketing calendars, cultivating innovative events both new and recurring, updating the graphic design and implementing expertise on social media and newsletter campaigns. This experience gave me an opportunity to learn about donor acquisition, acknowledgment, and recognition, along with maintaining traditional media strategies and partnerships with supporting organizations.
FUNDRAISING VOLUNTEER | MORNINGSIDE COLLEGE
March, 2018 - Morningside Madness was a 36-hour LIVE social media event for alumni and friends of Morningside College. Our goal was to engage and reconnect with alumni, to find out what they’ve have been up to, to tell them what Morningside has been up to and to ask that each individual to consider making a gift to the Annual Scholarship Fund. Our goal was 500 donors and $100k (exceeding the 360 donors and $77k from the year prior.) Overall, we had over 525 donors and just shy of $130k raised!
BACHELOR OF SCIENCE | MORNINGSIDE COLLEGE
2008 - 2012
Majors: Advertising + Graphic Design
Minor: Business Administration
Cluster: Religious Studies
Graduated Morningside College in Sioux City, Iowa with honors Magna Cum Laude. Rooted in a strong liberal arts tradition, the Morningside College experience cultivates passion for life-long learning and a dedication to ethical leadership and civic responsibility.